Are You At Risk Of Losing Customers
Because Of Your Company’s Digital Transformation?

In this FREE groundbreaking book, you’re going to discover the hidden pitfalls to customer-centric digital transformation, and how you can ensure that your digital transformation initiatives are successful, without risking customer loyalty and growth!

You’re going to discover:

  • How to get your digital “road map” on track to ensure that you have the core foundations in place so that your digital projects are not set up to fail
  • The inside track that aligns your digital transformation projects so they boost your ability to capture and keep customers
  • How to continue to provide top-notch customer-centric service and avoid losing paying customers, while still building out your transformation projects
  • The truth about why the success of your organisation’s digital transformation does not depend entirely on technology… this is ultimately where the real power of your project success lies

Yes! Send Me The Free Book(This is a Real Book, not a downloadable PDF.
We will pay for the full postage and mail it to you.)

Getting It Right, Your Digital Transformation Journey

Sarina Viljoen, in her breakthrough book The Pitfalls Of “Going Digital”, shares the inside story of how and why organisations fall into a number of traps during the journey to transform to a digital business. Doing business digitally changes the way organisations interact with customers, and most forward-thinking organisations are “jumping the gun”, embarking on large digital transformation projects without understanding the hidden pitfalls that could derail their success.

Sarina elaborates on the delicate balance between being ahead of the pack with your digital business and painting yourself into a corner with bad digital experiences, losing out in the extremely competitive market to the digitally-savvy customer. Making slight changes in your digital “road map” to ensure you have the right foundation could see you save millions and enable a sustainable digital future for your organisation.

How do you enable the organisation to successfully journey into the digital future and attract as well as keep your most valued asset, your paying customer? How do you ensure your customers have a valuable experience when interacting with your digital business ?

The Pitfalls Of “Going Digital” reveals the truth about the most common mistakes organisations make with customer-centric digital transformation projects.

You’ll discover:

  • How to ensure that your digital transformation projects add significant value to your customers’ experience by enabling what they really want and how they want it
  • How to harness the resources in your organisation to ensure your project builds a digital foundation to sustain the business into the evolving future
  • How to balance new business models and cutting-edge technology without your customers losing the feeling of “good old-fashioned customer service”, which customers still want, deep down inside
  • A channel-less future… and why relying on your current operations to service digital customers can quickly become a “black hole”, creating a disaster waiting to happen

Yes! Send Me The Free Book(This is a Real Book, not a downloadable PDF.
We will pay for the full postage and mail it to you.)

A Personal Note From Sarina…

It is an immense responsibility to transform a business into a digital one. You have to position your organisation to capture and keep the customer in this competitive and disruptive economy.

You have to understand that digital business is a completely new way of doing business. It’s not about adding channels, defining new products, storing additional data, or plugging new processes on top of old ones. It involves a complete rethinking of what services your digital customers are interested in and how to deliver it to them.

Too many times I have seen businesses embarking on digital transformation without focusing on critical foundational elements. To be successful with the digital journey therefore involves understanding the basic building blocks that exist in a business. Businesses must ensure that these building blocks, as with the cart and the horse, are hitched in the right order.

I decided to write this book to highlight the common mistakes that I have seen with customer-centric digital transformations – to provide guidance to the many businesses that are in the midst of “going digital” that don’t know who to turn to with their many questions or what common myths exist on this subject.

About Sarina Viljoen

Sarina Viljoen is the global authority on customer-centric digital transformation. For the past decade, she has been sought after by senior executives to assist with complex organisational issues that were overlooked prior to going “digital.”

Sarina has worked with numerous public and private organisations, advising them on how to create solid foundations for their digital transformation journeys.

For telecommunications giant Telkom, Sarina defined a new target for customer care and order provisioning solutions. As advisor to the Norwegian Healthcare National Committee, she assisted with standardisation efforts and the creation of a seamless digital process for handling patients between multiple hospitals.

With her background in computer sciences and her knack for computational reasoning, Sarina quickly gained recognition for being able to define mechanisms to support strategic decisions for investment and prioritisation and for creating models to support industries and organisations.

Sarina’s strength is identifying the customer-affecting issues that businesses wrestle with around digital transformation, and putting measures in place to avoid losing the customer in the journey to a new business model.

If you’re an executive accountable for the successful outcome of your organisation’s digital “road map,” you can’t afford to be without this invaluable book that highlights the common myths that senior executives must know to win the digital battle for customers. Through personal insights and case studies, she shares several strategies that will ensure your organisation’s digital “road map” is not at risk before spending millions of dollars on solutions.

Yes! Send Me The Free Book(This is a Real Book, not a downloadable PDF.
We will pay for the full postage and mail it to you.)
Are You At Risk Of Losing Customers
Because Of Your Company’s Digital Transformation?

In this FREE groundbreaking book, you’re going to discover the hidden pitfalls to customer-centric digital transformation, and how you can ensure that your digital transformation initiatives are successful, without risking customer loyalty and growth!

You’re going to discover:

  • How to get your digital “road map” on track to ensure that you have the core foundations in place so that your digital projects are not set up to fail
  • The inside track that aligns your digital transformation projects so they boost your ability to capture and keep customers
  • How to continue to provide top-notch customer-centric service and avoid losing paying customers, while still building out your transformation projects
  • The truth about why the success of your organisation’s digital transformation does not depend entirely on technology… this is ultimately where the real power of your project success lies

Yes! Send Me The Free Book(This is a Real Book, not a downloadable PDF.
We will pay for the full postage and mail it to you.)